In short
A strong UGC portfolio holds 3 to 6 short videos in your niche, each with one line of context, then your services and a way to contact you. With no clients yet, film practice videos on products you own and label them as such: honesty reassures more than a fake brand logo.
What a brand wants to see in 30 seconds
- Who you are: first name or creator name, niches, language, city or country.
- Your best videos: 3 to 6, playable straight away, no download.
- Context for each video: format, goal, what you did (script, filming, editing).
- Your services: videos, hooks, photos, editing, usual turnaround.
- How to reach you: a professional email, and a link to your account if you like.
Which videos to pick
Show the range of what you can do, within one consistent niche:
| Format | What it proves |
|---|---|
| Product demo | You can make a product easy to understand |
| Problem / solution | You can build an ad message |
| Talking head or voice-over review | You are at ease and believable |
| Unboxing | You can build anticipation |
| Version with 3 hooks | You think about ad performance |
Put your best video first: many brands only watch that one.
Presenting practice videos honestly
Haven't worked with a brand yet? Film products you own and say clearly "practice video, not commissioned by the brand". Never use a logo or a line that suggests a collaboration that didn't happen.
Brands are used to this: what they judge is the quality of the video and the way you present a product.
Web page, PDF or Canva?
A web page with videos that play straight away is the easiest for a brand: one link in your message, and everything opens on a phone. A PDF is handy as an attachment, with links to the videos. Avoid folders to download.
Keep it growing
After each collaboration, replace a practice video with real client work, if your contract lets you show it (see UGC contract). Add feedback from brands, with their agreement. Then move on to outreach: finding brands.
Common questions
How many videos should a UGC portfolio have?
Between 3 and 6. Fewer, and the brand doesn't have enough to go on; more, and it won't watch them all. Put the best one first.
Can you build a UGC portfolio without having worked with a brand?
Yes, with practice videos filmed on products you own, honestly presented as such.
Should you put your rates in your UGC portfolio?
It's optional. A "from" price filters requests, but many creators prefer to send a quote tailored to each brief.
This guide gives practical pointers. Rules vary by country: it doesn't replace advice from an accountant or a lawyer for your situation.