In short
Exclusivity stops you from working for competitors for a period of time. It costs you deals, so it must be paid for: often 15 to 30% of the quote per month. Always limit it to a precise category, a short duration and, if possible, to ad content only.
What exclusivity means
An exclusivity clause commits you not to create content for competing brands for a set period. The brand wants to avoid your face or style selling the competitor's product at the same time.
The problem: written broadly ("no cosmetics brand for 12 months"), it can shut you out of half your market.
4 levers to limit it
- Category: "face serums", not "cosmetics". The narrower the category, the less you lose.
- Duration: 1 to 3 months is common. Beyond 6 months, the price must follow.
- Named brands: a list of 3 to 5 named competitors is clearer than a category.
- Type of content: exclusivity can cover paid ads only, not your organic content.
How much to charge
Think about what you are turning down: if your niche brings you two deals a month with competitors on average, exclusivity must at least make up for that lost income.
| Exclusivity | Common benchmark |
|---|---|
| List of 3 competitors, 1 month | +15% of the quote |
| Precise category, 3 months | +40 to +60% of the quote |
| Broad category, 6 months | +100% or more, or decline |
How to write it
The clause must state the category or list of competitors, the start and end dates, the type of content covered and the fee. Put it in your quote too, on its own line. The guide UGC contract covers the other clauses to check.
Log the end date in your tracking: that's the day you can contact the competitors again.
Common questions
Can a brand impose exclusivity on a UGC creator?
Only if you accept it in the contract. Without a written clause, you are free to work for whoever you like.
How long an exclusivity should you accept in UGC?
One to three months is a common, reasonable duration. Any longer, and exclusivity should be limited to a few named competitors and clearly paid.
This guide gives practical pointers. Rules vary by country: it doesn't replace advice from an accountant or a lawyer for your situation.