French version
In French, French market prices in euros. The calculator's 20% VAT only applies in France outside the VAT exemption; elsewhere, use your country's rate.
Pricing Pack
Set your rates,and hold them.
A rate that holds up, worked out in seconds and stated without apologising: the market rate grid, a quote calculator and the method to raise your rates.
From [DD/MM/YYYY], my rates are changing: a UGC video will be [NEW PRICE] € excl. VAT.
For any order confirmed before [DD/MM/YYYY], I'm keeping my current rates.
Notice before the increase and a window to order at the old price: the brand has a reason to sign quickly.
For you if…
- You don't know what to charge for a UGC video.
- You forget to charge for paid ads rights, exclusivity or extra hooks.
- Your rates haven't moved in months and you don't dare raise them.
Inside the pack.
- 2026 UGC rate gridPrice ranges for three levels (beginner, experienced, expert): 15–30 s and 45–60 s videos, bundles, hooks, photos, script only, then rights and add-ons as a percentage.Word (.docx)
- Quote calculatorFill in the yellow cells (level, number of videos, rights, exclusivity, rush, whitelisting, expenses): the total, VAT, deposit and balance calculate themselves. Reference prices can be edited in their own tab.Excel (.xlsx)
- Announce and raise your ratesWhen to raise, by how much, how to tell your current brands, the message to send and what to answer depending on their reaction.Word (.docx)
- User guideWhich file to use when, how to fill in the fields and the mistakes to avoid. In French, a PDF guide plus a read-only PDF of every template; in English, the guide is in Word.PDF (FR) · Word (EN)
In French or in English.
One purchase, both languages: you choose the language each time you download, in “My purchases”.
English version
In English, with the same benchmarks in euros, to convert and adjust to your market. The calculator's VAT rate can be changed.
Fields to complete
Your rates are yours: the grid gives benchmarks, the calculator starts from your level and choices, and the announcement message has its fields to complete. Every field to complete is in capitals between brackets and highlighted in yellow, for example [AMOUNT] or [DD/MM/YYYY]. When there are several options, they are listed in the field: keep the right one and delete the others.
Common questions.
Where do the benchmarks come from?
From common practice in the French UGC market in 2026, the same as in our free pricing guides. They help you place yourself; they are not set prices.
Do I need a LeQGC account?
A free account, to keep your downloads. No subscription.
What file formats?
Word (.docx) for the grid and the method, Excel (.xlsx) for the calculator; both also open in Google Docs and Google Sheets.
Templates provided as a working base, not personalised legal, accounting or tax advice. Pack terms of use
Free reading.
- Free guideUGC rates in 2026: how much to charge for a UGC videoWhat a UGC video costs in 2026, from first deal to experienced creator: the base price, the add-ons (hooks, rights, raw footage) and a method to set your rate.Read the guide
- Free guideUGC usage rights: how to price them as a creatorOrganic use, paid ads, duration, platforms, territory: what the usage rights of a UGC video cover and how to charge for them without losing the brand.Read the guide
- Free guideUGC hooks: how to write, film and charge for themThe hook is the first 3 seconds of a UGC video. The kinds of openings that work, how to film several in one go and how much to charge for them.Read the guide